Fashion is always evolving, and in 2024, one trend is standing out for its subtle impact. It’s called "quiet luxury," and chances are you’ve already seen it without even realizing it. Quiet luxury is all about dialing back on flashy logos and loud designs. Instead, it focuses on quality and refinement without needing to shout for attention. Think elegance, but make it understated. This style isn’t about showing off wealth or status in obvious ways. It’s about the confidence to keep things simple, comfortable, and timeless. For men who want to look polished but not over-the-top, quiet luxury is perfect.

We're gonna break down what quiet luxury really is, why people love it, and how you can make it your own this year.

What is "Quiet Luxury"?

Quiet luxury is less about what you wear and more about how you wear it. At its core, it’s the complete opposite of flashy, conspicuous fashion. It drops the bold logos or over-the-top designs, subtle details like craftsmanship, high-quality fabrics, and timeless designs define quiet luxury. Simply put, quiet luxury doesn’t scream, “Look at how expensive this is!” It leaves out the loud brand names and trends that come and go. It whispers confidence.

This aesthetic focuses on pieces built to last in style and durability. A perfect example? A classic wool coat that looks as good today as it will ten years from now. It’s about going for longevity over trends, and this is why it’s different from the "hypebeast" culture of logo-heavy streetwear. Quiet luxury values subtle elegance over loud statements, so it’s no surprise men are leaning toward this look in 2024.

The Key Elements of Quiet Luxury

Mastering quiet luxury helps to understand the key building blocks of the aesthetic. Here’s what sets it apart and creates its signature look:

1. Neutral Colors

Quiet luxury favors muted tones like black, white, beige, navy, and gray. These colors are timeless, easy to style, and never feel overdone. You won’t see neon or bold patterns here. The goal is understated elegance, so stick to shades that work harmoniously together for an effortless vibe.

2. High-Quality Materials

The true backbone of quiet luxury is fabric. Premium materials like cashmere, merino wool, linen, silk, and fine leather are non-negotiable. A cotton t-shirt might seem basic, but when it’s crafted from soft, high-grade cotton, it feels anything but ordinary.

3. Timeless Designs

Forget trendy cuts or experimental silhouettes. Quiet luxury pieces are about designs that you can wear for years without them going out of style. Classic button-ups, tailored trousers, loafers, and structured coats all fit the bill. The simpler, the better.

4. Perfect Fit

Tailoring matters. Even if you’re wearing something as simple as a sweater and jeans, it’s the perfect fit that makes it feel polished. Clothes should neither be too baggy nor overly tight. Think of a blazer that hugs your shoulders just right or trousers with the perfect break above the shoe.

5. Attention to Subtle Details

Quiet luxury items often have small details that scream quality without being obvious. Hand-stitched seams, soft linings, or premium hardware like solid metal zippers show care and craftsmanship. These design elements may not be noticeable from afar, but they make all the difference when you’re wearing them.

How to Incorporate Quiet Luxury Into Your Wardrobe

Making quiet luxury part of your style doesn’t mean you need to throw out your entire wardrobe. You likely have several pieces that already work. Look through your closet and consider buying pieces bit by bit to fill in the gaps. Here’s how you can start building the look, step by step:

1. Focus on Basics

Start with the essentials. Invest in a high-quality white t-shirt, a classic navy blazer, and well-tailored trousers. These versatile pieces are the foundation of quiet luxury and can be styled in countless ways.

2. Upgrade Fabrics

Check the material labels before buying anything. Look for natural fabrics like wool, cotton, or silk instead of synthetic blends. Even something as everyday as a sweatshirt feels upscale when it’s crafted from luxurious material. It also likely sits better on the body, meaning it looks more expensive without screaming it.

3. Think Long-Term

Before you buy something, ask yourself, “Will I still wear this in five years?” If the answer is no, skip it. Quiet luxury is about timelessness, so aim for pieces that feel classic rather than trendy. You don't want to spend money on something that won't be stylish in a few years or more.

4. Stick to Neutral Colors

If you’re unsure where to begin, go for a palette of neutrals. Think beige sweaters, gray shirts, or black trousers. Neutral tones are elegant and incredibly easy to mix and match. Capsule wardrobes for men are a great way to think of this process. It may not be where you end up, as quiet luxury incorporates more colors, but it's a good place to start.

5. Invest in Footwear and Accessories

Shoes and accessories can elevate your outfit instantly. Look for well-made sneakers, leather loafers, or simple boots. Keep it minimal with a leather belt, high-quality watch, or even a subtle scarf for accessories.

6. Tailoring is Key

Don’t underestimate the power of a good tailor. Even the simplest outfit can look expensive when everything fits perfectly. Tailoring enhances your appearance, whether hemming trousers or adjusting a shirt’s fit.

Brands and Pieces That Embody Quiet Luxury

Looking for inspiration or a jumping-off point? Here are some brands and wardrobe staples that perfectly capture the quiet luxury vibe:

Brands to Watch:

  • Loro Piana: Famous for its cashmere and wool pieces, this Italian brand is a favorite among quiet luxury lovers.
  • Brunello Cucinelli: Known for timeless tailoring and earthy tones.
  • The Row: Minimal yet sophisticated pieces made with impeccable craftsmanship.
  • COS: For those on a budget, COS offers clean, stylish designs with a focus on quality.
  • Totême: Often seen as understated but elegant, their menswear options are like wearable art.

Timeless Pieces:

  • A cashmere crewneck sweater
  • Tailored wool trousers
  • A structured overcoat in neutral tones
  • Leather loafers or Chelsea boots
  • A well-fitted white button-down shirt

These items will help you nail the quiet luxury aesthetic and elevate your wardrobe overall.